The Art of Excellent Products: Enchanting Customers with Premium Brand Experiences

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(as of Jun 18, 2024 05:20:55 UTC – Details)

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. 

While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, until now.

Businessman Riccard Illy details personal experiences using these Italian business standards to run his family’s world-renowned coffee company for generations. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values.

In The Art of Excellent Products, you will:

Learn how to approach your research and development process to find ways to add quality to your products and brand.Understand how Italians have created so many brands that have stood the test of time.Learn how to approach the marketplace so that your product stands out as the go-to product.

By applying those principles to your business, you will ensure your products meet or exceed the level of quality necessary to be ultra-competitive in today’s market, even in an industry in which new companies aggressively challenge your brand daily.

From the Publisher

In this book, you will learn from some quintessentially Italian businesses that embody the Four Pillars of Incanto:

RICCARDO ILLY is the Chairman of Polo del Gusto, the holding company for Groupo Illy’s non-coffee businesses, with controlling interests in several world-class producers of chocolate, tea, wine, and confections. The Illy brand has a passion for quality and for growth pursued the right

way: this has led to rewarding investments in everything from Domori’s legendary chocolates to Mastrojanni’s magnificent wines.

Riccardo lectures regularly at business schools around the world, from Stanford in the United States to HEC in Paris to MIB in Trieste. He is the Academic Director at Italia Innovation, an organization which fosters research, education, and new ventures in the manufacturing economy with a humanistic approach.

ASIN ‏ : ‎ B0982ZZVCR
Publisher ‏ : ‎ HarperCollins Leadership (February 22, 2022)
Publication date ‏ : ‎ February 22, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 1302 KB
Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 208 pages
Page numbers source ISBN ‏ : ‎ 1400225108